Ontario's tremendous scope and diversity have made tourism one of this province's largest and most vibrant business sectors. The dynamics of marketing Ontario as a tourist destination are every bit as exciting - and no less diverse.

To sustain a profitable tourism industry against competing international destinations, OTMPC raises awareness of Ontario as a premium, all-seasons tourist destination by marketing in Canada, the United States, Europe and Asia-Pacific. OTMPC's marketing strategies consist of marketing by product, by market and by season. In the Marketing Section, you'll find our current Marketing Plan.

Visit the Partnership Opportunities section of this site to find out how you can partner with OTMPC to market your product or service under the Ontario tourism brand.