Welcome to the Ontario Tourism Marketing Partnership Corporation's (OTMPC) web site for industry partners - your valuable source of tourism news, marketing opportunities, research and resources.

The OTMPC collaborates with tourism partners and colleagues at home and internationally to develop and deliver exciting, integrated, research-driven marketing programs that reinforce Ontario as a strong tourism economy and a premier, four-season travel destination.

If your business is involved in the Ontario tourism industry become a partner with OTMPC to take advantage of the many benefits of this unique and exciting private/public sector partnership!

The Honourable Michael Chan, Minister of Tourism and Culture
Minister Michael Chan has taken on leadership of the amalgamated Ministry of Tourism and Culture, from his previous positions as Minister of Citizenship and Immigration and Minister of Revenue. Minister Chan will work to establish Regional Tourism Organizations in regions across Ontario and promote Ontario's natural beauty, vibrant cities, towns, and thriving cultural attractions to visitors from all over the world. For more information  click here.

Families encouraged to get out and embrace winter
Starting the week of January 11, a seasonally themed 'There's No Place Like This' commercial, featuring Hamilton-based band the Arkells, is airing on major Ontario networks and OMNI Television. For more winter campaign details, click here.

New Tourism Regions in Ontario
In December, 2009, the government of Ontario approved a proposal to form 13 new tourism regions across the province and new Regional Tourism Organizations. For more information, and to view a map of the new regions, visit the Ministry of Tourism site at www.ontario.ca/tourism.

OTMPC's Marketing Plan now available
OTMPC's marketing plan for 2010/11 is now available for downloading. The plan marks the final year of a three-year strategy. To view the full plan, click here.

Warm welcome awaits international travellers at Pearson Airport
In preparation for the 2010 Winter Olympics, OTMPC partnered with the Canadian Tourism Commission, the Canada Border Services Agency and the Greater Toronto Airport Authority on the 'Welcome to Canada' program. More than 26,000 daily international passengers are now exposed to vibrant Ontario travel images. For the full press release, click here.