The OTMPC Brand Toolkit, Marketing Plan and other resources contain valuable information that our tourism industry partners can use to develop their own marketing plans and programs. The OTMPC collaborates with private and public sectors at home and internationally to develop and deliver research-driven marketing programs. Our mission is to grow Ontario's tourism sector by stimulating increased consumer spending and visits, and by generating greater partner participation in our collaborative marketing initiatives. By working continuously to evolve as a marketing partnership, we will play a key role in establishing Ontario as a pre-eminent, four-season destination. Together we have the ability to ensure continued success.

Ontario Tourism Brand
The following documents will help you put the Ontario brand to work for you. The Ontario Tourism Brand story provides an overview of the Ontario Brand Review project and an explanation of the refined messaging behind "Yours to Discover". We've also provided a one-page overview of the Ontario Tourism Brand and guidelines for how to use the Ontario tourism logo. If you require digital artwork please contact info@imageontario.com.
OTMPC Brand Story
OTMPC Brand Toolkit


Marketing Plan
The annual OTMPC marketing program plan is an excellent resource for tourism industry partners. It contains valuable tourism marketing information that partners can use in developing their own marketing plans and programs. The plan contains information on market research, OTMPC's priority markets, strategic plans by market, the benefits of working with OTMPC and the types of available partnership opportunities and programs.

Consumer Publications
Take a look at our latest consumer publications. These colourful travel planning guides showcase new product and travel experiences and are designed specifically for our target markets and as fulfillment pieces to our advertising campaigns. The publications have strong circulation numbers and offer a wide choice of buy-in advertising opportunities for industry partners.

Contact OTMP (Marketing)
How can OTMPC help you? If you have any questions or comments about OTMPC marketing initiatives, contact us.