Timely and relevant tourism research information is extremely valuable to tourism businesses operating in today's competitive travel market.

OTMPC is pleased to provide its industry partners with the best proprietary and third-party tourism research available. It's our goal to provide reports and findings that enable tourism operators to market their products more effectively.


Target Segment Profiles
Segmentation Reports divide travellers into groups with similar travel needs and interests. If your tourism product is designed for marketing directly to a distinct target group such as families or youth, this section is insightful and valuable.

Visitor Statistics
Statistics Canada data shows the sheer breadth of Ontario's tourism market by measuring the number of visitors, overnight trips, expenditures and more. The focus is on the leisure traveller - those who take trips for pleasure.

Research Reports
OTMPC continually conducts research for its marketing programs. Several of our findings are regularly posted in this section of the web site and we encourage you to check back frequently for updates.

Glossary
The glossary lists research terms and definitions.

Research Resources
A very useful listing of related research links to support and enhance marketing and business planning.

Contact OTMP (Research)
How can OTMPC help you? If you have questions about research programs and findings, please contact us.