Segmentation Reports divide travellers into groups with similar travel needs and interests. If your tourism product is designed for marketing directly to a distinct target group such as families or youth, this section is insightful and valuable.
These reports provide insight into consumer perceptions of Ontario as a travel destination. Specific areas of analysis include: Top-of-mind awareness and image of Ontario as a travel destination, and interest in future travel to/within Ontario.
This section contains information on travel forecast to Ontario and travel intentions to Ontario from select Canadian and the United States Markets.
These summary reports provide highlights from overseas research reports. Highlights include who is coming to Ontario, why they are coming and what they are doing when they get here. Reports are posted as they become available. Check back for updates.
The OTMPC conducts a wide variety of consumer research to assist the tourism industry in making informed decisions about future product development and marketing. Reports are posted as they become available. Check back for updates.
Statistics Canada data shows the sheer breadth of Ontario's tourism market by measuring the number of visitors, overnight trips, expenditures and more. The focus is on the leisure traveller - those who take trips for pleasure.
The glossary lists research terms and definitions.
A very useful listing of related research links to support and enhance marketing and business planning.
How can OTMPC help you? If you have questions about research programs and findings, please contact us.
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Timely and relevant tourism research information is extremely valuable to tourism businesses operating in today's competitive travel market.