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Destination Ontario, legally known as, the Ontario Tourism Marketing Partnership Corporation (OTMPC) markets Ontario to the world! Each year Ontario welcomes more than 140 million visitors who contribute over $28 billion to Ontario’s economy.
Destination Ontario is an agency of the Government of Ontario with a vision to position Ontario as a preferred global destination. Destination Ontario's mission is to generate increased visitation by Ontario, Canadian and international tourists, enhance tourism expenditures in Ontario, and contribute to provincial economic prosperity through impactful marketing and results oriented investment partnerships.
Launched in 1999, Destination Ontario, together with its industry partners, develops and delivers exciting, integrated marketing programs in Ontario and eleven countries around the world. Destination Ontario provides a range of services for the industry including advertising opportunities, consumer information services, travel trade promotions, partnership investments, media promotion, strategic planning, marketing research and research-driven programs. Destination Ontario works in collaboration with tourism partners to drive economic growth and job creation in the tourism industry, an industry that supports 372,000 jobs and contributes over $28 billion to Ontario’s economy. Destination Ontario leads the marketing of Ontario provincially, nationally and internationally and delivers marketing activities that engage travellers to come to Ontario. By showcasing a powerful brand, Destination Ontario helps to deliver results for increased visitation and tourist spending.
Destination Ontario (legally known as Ontario Tourism Marketing Partnership Corporation - OTMPC) is governed by Ontario Regulation 618/98 made under the Development Corporations Act. Its mandate, as provided for in the regulation, is:
(a) to market Ontario as a travel destination;
(b) to undertake joint marketing initiatives with the tourism industry;
(c) to support and assist the marketing efforts of the tourism industry; and
(d) in cooperation with the tourism industry, the Government of Ontario, other governments and other agencies of governments, to promote Ontario as a travel destination.
The following principles support the mandate:
(a) Destination Ontario is to lead the marketing of Ontario as a travel destination nationally and internationally;
(b) Destination Ontario and regional organizations are to work together to market travel within Ontario;
(c) Destination Ontario is to deliver marketing services that contribute to regional and economic development;
(d) Destination Ontario is to become a centre of excellence supporting provincial marketing; and
(e) Destination Ontario is to engage in partnerships to support the above objectives.
The Ontario Government passed the Accessibility for Ontarians with Disabilities Act in 2005. Its goal is to make Ontario accessible for people with disabilities by 2025. Destination Ontario is committed to the principles outlined in the Accessibility for Ontarians with Disabilities Act, 2005 and to meeting the needs of people with disabilities in a timely manner, through the implementation of the requirements of the Act.
The Memorandum of Understanding (MOU) is between Destination Ontario and the Minister of Tourism and Culture. The MOU sets out the framework for accountability and the working relationships between the Minister, the Deputy Minister, the Chair, the Board of Directors, and the Chief Executive Officer. It ensures appropriate and adequate administrative, accountability, financial and reporting provisions are in place.
Memorandum of Understanding (PDF - English - 97 KB)
Destination Ontario actively markets Ontario to consumers through a number of social media channels. Please visit our social media sites and become engaged.
Destination Ontario works within the Board approved framework of its By-Laws.
Please see the By-laws below:
Corporate By-Law No. 5 (PDF - English - 36 KB)
Corporate By-Law No. 6 (PDF - English - 81 KB)
Interested in job opportunities at Destination Ontario?
As an agency of the Government of Ontario, all job openings at Destination Ontario are posted on the Ontario Public Service Careers Website. For more information and current openings please visit: www.gojobs.gov.on.ca