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Destination Ontario benefits from the wisdom, insight and advice of Committees that include representation by stakeholders from the industry. Representatives contribute positively to the planning and programming of Destination Ontario activities.
There are four Committees:
Regional Tourism Organization Advisory Committee
Sector Advisory Committee
Marketing Metrics Committee
Northern Tourism Marketing Committee
The Regional Tourism Organization Advisory Committee supports the coordination, collaboration and alignment of Regional Tourism Organizations and Destination Ontario marketing programs and brand.
The Sector Advisory Committee focuses on tourism industry collaboration and promotion of experiences to all markets.
The Marketing Metrics Advisory Committee ensures appropriate performance measures for both Destination Ontario and the tourism industry are in place and reported.
The Northern Tourism Marketing Committee develops and monitors marketing strategies, tactics and programs for key Northern Ontario markets.