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Strategic Plan & Business Plan

Strategic Playbook

In 2018, the Destination Ontario Board of Directors approved and launched a new Strategic Playbook - A Plan for 2018-2021. The Strategic Playbook drives the organization's planning and programming decisions within four key strategic priorities:
- Visitor First Marketing
- Re-defining Partnerships
- Strong Research, Strong Outcomes
- Dynamic Organization
2018-2021 Strategic Playbook


Business Plan

Destination Ontario's Business Plans are developed each year based on market research, input from industry stakeholders and review of Destintaion Ontario's activities. The Business Plan outlines the annual planning and programming of the organization, including goals, strategic directions, planning cycle and program budget allocations.
Please see below a listing of Destination Ontario or formerly OTMPC's annual Business Plans.

2017-18 OTMPC Business Plan
2016-17 OTMPC Business Plan
2015-16 OTMPC Business Plan
2014-15 OTMPC Business Plan