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Industry Information

Destination Ontario provides information and resources  to help tourism stakeholders be better informed for their business operations and activities. Meeting the demands and unique requirements of the tourism market requires being informed on the latest trends, reports and ideas. These can help improve your product or service, especially in a globally competitive marketplace. In this section, Destination Ontario is pleased to provide information that will help you consider the right steps to ensure that your products and services are as consumer-ready as possible for your targeted travellers. You may also wish to refer to the Research section of the website, which will also provide you with the latest statistics and research information.

Useful Links

Listed below are useful links to other industry organizations:


Ontario’s Open Data Directive

Ontario’s Open Data Directive maximizes access to government data by requiring all data to be made public, unless it is exempt for legal, privacy, security, confidentiality or commercially-sensitive reasons.

Tourism Industry Association of Ontario

The Tourism Industry Association of Ontario (TIAO) is recognized as the umbrella organization for the leading associations, destination marketing organizations, regional tourism organizations and businesses serving Ontario's diverse tourism industry. TIAO collectively represents over 186,000 businesses and 389,000 employees that are dedicated to promoting and operating Ontario's tourism industry.


Ministry of Tourism, Culture and Sport

Destination Ontario is an agency of the Ministry of Tourism, Culture and Sport (MTCS). MTCS has a variety of useful information, tools and potential funding grants to assist tourism operators and organizations. In detail, MTCS:

  • Supports the delivery and marketing of high quality tourism and cultural experiences to Ontarians and visitors to Ontario. Promoting a sustainable, customer-focused tourism industry helps improve our quality of life, increase pride in our communities, and increase economic growth.
  • Encourages the arts and cultural industries, protects Ontario's heritage and advances the public library system to maximize their contribution to the province's economic and social vitality.
  • Seeks to increase investment in Ontario's tourism industry.
  • The Sport, Recreation and Community Programs Division continues to champion participation in sport and recreation activities across Ontario. Through this participation more Ontarians will lead an active, healthy lifestyle which will lead to better health outcomes, reduced prevalence of chronic diseases and contribute to a reduced burden on the health care system.
  • Works in partnership with our agencies, attractions, boards and commissions, the tourism industry, other ministries, other levels of government and the private sector.


Regional Tourism Organizations

In 2010, the Ministry of Tourism, Culture and Sport established 13 tourism regions across Ontario, each led by a Regional Tourism Organization (RTO). Each RTO is independent, industry-led and not-for-profit and each provides leadership and coordination to support competitive and sustainable tourism regions. Ontario’s tourism industry now has a stronger combined voice and is better equipped to attract more visitors, generate more economic activity, and create more jobs across the province. For more information on each RTO or to find out which RTO you belong to, please click above to the Ministry website for more information.



Destination Canada

Destination Canada is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, it leads the Canadian tourism industry in marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. They provide a consistent voice for Canada in the international tourism marketplace.


Tourism Industry Association of Canada

Founded in 1930 to encourage the development of tourism in Canada, the Tourism Industry Association of Canada (TIAC) serves today as the national private-sector advocate for this $91.6 billion sector. TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.

TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development.

TIAC's membership reflects partnerships among all sectors of the industry, and provincial, territorial and regional tourism associations, enabling the association to address the full range of issues facing Canadian tourism.