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Meeting the demands and unique requirements of the tourism market requires being informed on the latest trends, reports and ideas. These can help improve your product or service, especially in a globally competitive marketplace. In this section, Destination Ontario is pleased to provide information that will help you consider the right steps to ensure that your products and services are as consumer-ready as possible for your targeted travellers. You may also wish to refer to the Research section of the website, which will also provide you with the latest statistics and research information.
Listed below are useful links to other industry organizations:
Ontario’s Open Data Directive maximizes access to government data by requiring all data to be made public, unless it is exempt for legal, privacy, security, confidentiality or commercially-sensitive reasons.
Destination Ontario is working with leaders from the tourism and cultural sectors to examine opportunities to create tourism experiences that would connect the art on the wall to the landscapes on the ground.
The Tourism Industry Association of Ontario (TIAO) is recognized as the umbrella organization for the leading associations, destination marketing organizations, regional tourism organizations and businesses serving Ontario's diverse tourism industry. TIAO collectively represents over 186,000 businesses and 389,000 employees that are dedicated to promoting and operating Ontario's tourism industry.
Destination Ontario is an agency of the Ministry of Tourism, Culture and Sport (MTCS). MTCS has a variety of useful information, tools and potential funding grants to assist tourism operators and organizations. In detail, MTCS:
In 2010, the Ministry of Tourism, Culture and Sport established 13 tourism regions across Ontario, each led by a Regional Tourism Organization (RTO). Each RTO is independent, industry-led and not-for-profit and each provides leadership and coordination to support competitive and sustainable tourism regions. Ontario’s tourism industry now has a stronger combined voice and is better equipped to attract more visitors, generate more economic activity, and create more jobs across the province. For more information on each RTO or to find out which RTO you belong to, please click above to the Ministry website for more information.
Destination Ontario operates 11 Ontario Travel Information Centres (OTICs) across the province; 9 year-round centres, located in Bainsville, Barrie, Niagara Falls, St. Catharines, Sarnia, Sault Ste. Marie, Tilbury, Toronto-Union and Windsor; and 2 seasonal centres located in Hawkesbury and Pigeon River. Most of the OTICs are located at provincial borders (U.S. and Canada) with the exception of Toronto and Barrie.
Destination Canada is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, it leads the Canadian tourism industry in marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. They provide a consistent voice for Canada in the international tourism marketplace.
Founded in 1930 to encourage the development of tourism in Canada, the Tourism Industry Association of Canada (TIAC) serves today as the national private-sector advocate for this $91.6 billion sector. TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.
TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development.
TIAC's membership reflects partnerships among all sectors of the industry, and provincial, territorial and regional tourism associations, enabling the association to address the full range of issues facing Canadian tourism.