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International Marketing

The International Marketing team at Destination Ontario works to position Ontario as a preferred global destination with a mission to increase visitation and visitor expenditures from key markets, thereby contributing to economic growth and prosperity. The aim is to increase awareness of Ontario as a tourism destination, provide consumers with compelling reasons to choose Ontario, facilitate travel choices that include Ontario and encourage consumers to share Ontario travel experiences. Activities include consumer campaigns, working with the travel trade and inspiring travel and lifestyle media. For 2018/19, Destination Ontario’s priority international markets include the United States, United Kingdom, France, Germany, China, Japan, South Korea and Mexico. Initiatives are often undertaken in partnership with Destination Canada to align with Canada’s national brand.


International Markets' Insights - Learn More


China Market Overview - Click here

France Market Overview - Click here

Germany Market Overview - Click here

Japan Market Overview - Click here

Mexico Market Overview - Click here

South Korea Market Overview - Click here

United Kingdom Market Overview - Click here

United States Market Overview - Click here