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Media Relations

Destination Ontario’s Media Relations team works with travel and lifestyle media to encourage positive editorial coverage that will ultimately inspire consumers to travel to Ontario through a credible third-party endorsement. In accordance with its brand strategy, Destination Ontario assists writers, photographers, editors, broadcast crews and social media influencers in its key markets in developing their stories about Ontario’s many amazing destinations, attractions and experiences. Destination Ontario assists by pitching stories, providing editorial content (what’s new, trends and story ideas), images, broadcast quality video and important contacts or facilitating a first-hand experiential visit (i.e. familiarization tour), by developing customized media tour itineraries for both individual and group media tours.

If you are a tourism partner, you can help support Destination Ontario's media relations activities by:

  • Keeping the Destination Ontario Media Relations team up to date on your product/experience, what’s new, story ideas, press releases, etc.
  • Supporting Destination Ontario media relations familiarization tours/event programs with on the ground support through itinerary development, in-kind support for attractions, accommodations, hospitality, etc.
  • Joining us at Destination Canada-led media marketplaces, such as GoMedia Canada and Canada Media Marketplace, to boost Ontario's presence at the shows.   
  • Making presentations to Destination Ontario Media Relations team/Destination Ontario staff on your product/experience.


Travel Media - Requests

If you are a member of the media, Destination Ontario’s media relations team is here to help. We work with our network of partners across the province and industries to provide you with leads, arrange interviews, advise about relevant permits and make special arrangements for visiting media. Most importantly, our team understands your deadlines and works efficiently to provide you specific, timely and accurate information.

If you require assistance with an Ontario travel story, let our media relations team know how they can help by sending a request to: Destination Ontario will need the following details about you and your media outlet: your name; company affiliation; complete mailing address; telephone and email address; media type (print, broadcast, electronic); geographic market, audience size/circulation figure; demographics.


Corporate Communications

Destination Ontario's Corporate Communications can assist with requests related to items such as information about Destination Ontario, the tourism industry in general or any urgent media requests.

Please send your request to: or call +1 (416) 314-6590.


Story Ideas

A number of inspiring and unique tourism ideas and stories are available to media in a variety of languages.  Please contact the media relations team at:
For general information about Ontario please click here.