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Destination Ontario has a dedicated Northern Partnerships team that works to foster visitation to Northern Ontario, collaborating with tourism industry stakeholders in Northern Ontario (within Regional Tourism Organizations (RTOs) 12 and 13 a, b, and c). Marketing focuses on Northern Ontario regional and city experiences and Ontario’s avid markets of angling, hunting, powersports touring and world class outdoor adventures.
The Northern Office supports the Northern Tourism Marketing Committee, an Advisory Committee of Destination Ontario’s Board of Directors. This team undertakes a variety of marketing activities, from media relations to consumer trade events. The team also serves as a resource to industry on marketing the avid markets.
The Northern Partnerships Program is designed to be a collaboration between Destination Ontario and Tourism Industry stakeholders to develop marketing partnerships and support activities that align with Destination Ontario’s northern priorities and overall Destination Ontario strategic and brand directions. Partnerships are limited to tourism stakeholders located in RTO 13 (Tourism Northern Ontario) or RTO 12 (Explorers Edge) and to a consortium (minimum of 2) of stakeholders (e.g. Regional Tourism Organizations, Destination Marketing Organizations, tourism associations) and/or incorporated/licensed businesses that address Destination Ontario northern priorities. Partnerships must demonstrate alignment with Destination Ontario’s northern priorities and strategies. Partnerships will be considered over the course of the fiscal year and the Program will contribute funding of up to 49% of the total eligible project costs to a maximum of $100,000.
For more information on the Northern Program or the activities of the Northern Office, please contact us at:
Tel: (705) 945-6578
The Strategic Direction for Marketing Tourism in Northern Ontario 2017-2020 has been developed by Destination Ontario in collaboration with the Destination Ontario Northern Tourism Marketing Committee, Northern Regional Tourism Organizations, Tourism Northern Ontario (RTO 13) and Explorers' Edge (RTO 12). The Strategic Direction supports the development of collaborative and aligned tourism marketing programs and strategies for Northern Ontario.
Canadian Canoe Culture is a multi-year campaign that will provide a platform to capture the essence of the Canadian Canoe Culture in Ontario and inspire new, existing and future adventures to get out paddling. For more details on the campaign, please click here.
For more information please contact:
Destination Ontario Partnership Co-ordinator