Tourism Industry Partners Program (TIPP)

Destination Ontario assists in marketing campaigns that target priority out-of-province markets.

The Tourism Industry Partners Program (TIPP) encourages innovative and cooperative marketing opportunities.

The objectives of the program are to fund targeted, innovative programs and marketing tactics that directly generate awareness, interest and tourism revenues.

THE TOURISM INDUSTRY PARTNERS PROGRAM IS NOW CLOSED FOR THE 2018-19 YEAR.  Details on the 2019-20 Tourism Industry Partners Program will be posted at a later date.

For a list of 2017-18 Tourism Industry Partners Program successful campaign recipients, please click here.

Project Eligibility Criteria

In 2018, marketing activities from industry consortia that targeted out-of-province and overnight visitors was emphasized, in order to encourage visitors to stay longer and enjoy Ontario’s many regions and experiences.

Program funding had a greater emphasis on out-of-province media buys. Funding support of up to 40% of an applicant’s out-of-province tourism media buy to a maximum of $125,000 was available.

Revised TIPP Eligibility Requirements, priorities and funding levels for 2019 will be posted at a later date.

The 2019 application form will be available through Grants Ontario. To access Grants Ontario, please visit  

Contact TIPP

How can we help you? If you have any questions or comments about the Tourism Industry Partners Program, please contact us at: 

Destination Ontario 
Tourism Industry Partners Program 
10 Dundas Street East 
Suite 900 
Toronto, Ontario 
Canada M7A 2A1 

Tel: (416) 314-5492