Research

Timely and relevant tourism research information is extremely valuable to tourism businesses operating in today's competitive travel market.

OTMPC is pleased to provide its industry partners with the best proprietary and third-party tourism research available. It is our goal to provide reports and findings that enable tourism operators to market their products more effectively.

 

Ontario International Tourism Brand Development

OTMPC commissioned a major international research study in early 2012 among 8,500 consumers on four continents and 11 countries. The objective of the study is to guide the development of an international tourism brand strategy for Ontario based on consumer motivations for choosing destinations. The study reveals that emotions contribute more to destination selection than rational factors such as products and services.