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Below is a guide to understanding several key terms used throughout the research section of this site.
Combination of same-day and overnight trips within Ontario
A day trip at least 40 km away from home within Ontario
A visit to an Ontario location with at least a one-night stay reported in that location
Visits on trips with a stated main purpose of visiting friends or relatives (VFR)
Resident of another country who entered Canada. An entry does not necessarily mean visitation in the province of entry, as the person may have cleared customs in one province and then immediately travelled to another province, but this data does provide a timely indicator of tourism trends.
Total number of phone calls that enter the Interactive Voice Response (IVR) system, whether the call is handled by an automated message, as selected by the caller, or directed to a Customer Service Representative.
Packages of combinations of Ontario travel industry publications and maps created to fulfil demand generated by marketing programs and by general inquiries.
Number of visits, or user sessions, at Destination Ontario's site, regardless of the number of pages viewed. If the same user returns to the site at another time that is considered another user session or website visit.
Number of enquiries at the Travel Information Centres comprises number of parties, phone requests or mail requests.
Number of visitors at the Travel Information Centres; includes people who enter the centre (usually counted by an automatic door counter) as well as phone and mail enquiries.