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Destination Ontario conducts research in key U.S. and overseas markets to better understand traveler needs and interests and assess market trends.
Destination Canada and its partners conduct the Global Tourism Watch Study on an ongoing basis to assess the Canada brand and travel intentions in these markets. This program was implemented in the United Kingdom, France, Germany, Australia, Japan, China, South Korea, Mexico, Canada and the United States.
Below is the most recent reports from the Global Tourism Watch: