Traveller Segment Profiles

Segmentation divides travellers into groups with similar travel needs and interests. If your tourism product is designed for marketing directly to a distinct target group, this section provides a detailed profile of the segments, including travel motivations and interests, media habits and demographics.

 

Consumer Insight Research Segmentation Overview

(PDF - English - 2,039 KB)

Aces Segmentation

(PDF - English - 692 KB)

Connected Explorers Segmentation

(PDF - English - 431 KB)

Family Memory Builders Segmentation

(PDF - English - 6,836 KB)

Knowledge Seekers Segmentation

(PDF - English - 7,532 KB)

Mellow Vacationers Segmentation

(PDF - English - 795 KB)

Nature Lovers Segmentation

(PDF - English - 1,699 KB)

Outgoing Mature Couples Segmentation

(PDF - English - 855 KB)

Pampered Relaxers Segmentation

(PDF - English - 605 KB)

Solitaires Segmentation

(PDF - English - 1,121 KB)

Sport Lovers Segmentation

(PDF - English - 1,941 KB)

Up and Coming Explorers Segmentation

(PDF - English - 569 KB)

Youthful Socializers Segmentation

(PDF - English - 978 KB)