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Travel Trade

OTMPC’s international team inspires consumers to choose Ontario for their travel plans and works with the travel trade to develop new market-ready product and train/educate travel agents who help close the sale. They also provide Ontario suppliers with opportunities to take their product to market. A variety of integrated activities include tradeshows, sales missions, familiarization tours for both travel agents and tour operators, and training and consumer promotions with tour operators. 

In 2014-15, OTMPC organized 7 sales missions to the UK, Japan, China, the USA and Quebec; secured 27 new Ontario programs with overseas tour operators; hosted 186 travel trade familiarization trips; and trained over 5400 travel trade professionals on Ontario’s key tourism experiences.

OTMPC's team includes travel trade consultants for Canada, the United States, Europe (U.K., Germany and France), Asia (China, Japan, South Korea and India) and Latin America (Mexico and Brazil).